Updated: Jun 16, 2020
Article re-posted from the original B&T article here.
"McGraw-Hill Research looked at 600 companies from 1980 to 1985 and showed that those that maintained or increased their advertising spend during the 1981 recession had sales that were 256 per cent higher than those that didn’t by 1985."
In times of content marketing we can take advertising in the modern marketing world to mean any activity a brand takes to stay front of mind in their audiences minds and hearts, be that emails, social content or more traditional advertising efforts. Take a read of this article by CEO of Polar, Kunal Gupta.
Read the full article from B&T here: https://www.bandt.com.au/the-history-of-advertising-in-a-recession/